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Sales Channel Training
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Sales Channel Training
Successful product launches and sales activities require sales channels who understand the key technical,
sales and marketing factors of their products. Important factors are:
- Technology
- Customer applications
- Customer's product usage
- Key product specifications
- Product features
- Product function
- Competitive situation
- Unique selling points (USP)
- Objection response
Excellent sales channel training in addition with proper documentation increases confidence of Sales
significantly. With this, Sales adopts the product without hesitation, drives it immideately and hard. That shortens the typical period to ramp-up sales and increases overall product revenue.
Increasingly popular methods of sales channel training:
- eTraining provides valuable information,
with the utmost freedom of time for studying people.
- Webinars enjoy also great popularity. They don't require physical attendance
of audience and trainer, but offer a platform that supports personal contact between trainer and audience including discussions and Q&A sessions.
Goal of sales channel training is conveying understanding of product and customer application as well as building confidence that this product will indeed be a strong seller.
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