DEITON - Product Management, Product Marketing, Marketing for High-Tech Products

Next Level Marketing

Marketing Glossary

Advertisement, Ad  Advertisement (Ad, Advert)
Article  Article
Business Case  Business Case
Buy, Build or Partner Strategy  Buy, Build or Partner Strategy
Competitive Analysis  Competitive Analysis
Customer Acquisition  Customer Acquisition
Madison Avenue  Madison Avenue
Sales Channel Training  Sales Channel Training

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Buy, Build or Partner Strategy

Strategy that determines the most efficient way for a company to provide a complete solution. While a company might be able to build, supply or write certain elements of a complete solution, it might not be the most effective and cost efficient way to do so. Solutions can often be bought at lower costs or are provided much faster by companies who have a superior expertise in certain areas. Elements in question for technical products are components, system architecture, software, services and devices. Buy, Build or Partner Strategy efficiency analysis is not limited to technical needs but embraces other company functions like Marketing or Accounting. Buy or Partner strategies allow companies to focus on their distinctive, core competency.



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