DEITON - Product Management, Product Marketing, Marketing for High-Tech Products

Next Level Marketing

Marketing Glossary

Advertisement, Ad  Advertisement (Ad, Advert)
Article  Article
Business Case  Business Case
Buy, Build or Partner Strategy  Buy, Build or Partner Strategy
Competitive Analysis  Competitive Analysis
Customer Acquisition  Customer Acquisition
Madison Avenue  Madison Avenue
Sales Channel Training  Sales Channel Training

               Image   Image   Image  


Advertisement, Ad

Ad; Advert; Public promotion of products, services or ideas. Print or online advertisement. Originally it was rather an announcement, but with the invention of printing it has transformed into modern advertising. With the widely available electronic mail and access to the Internet, advertising reached millions of people, without them leaving their computer. Banner ads are becoming more important for marketers, because they allow to tailor the message to the needs of the user. The content of ads presented f.e. with search engines relate usually to the search word. E-mail provider relate content of ads to keywords found in the correspondence. Smart advertising allows laser sharp addressing of potential customers, thus maximizing the impact of each marketing dollar spent. Since many large advertising agencies were once located on Madison Avenue in New York City, the term "Madison Avenue" is frequently used to symbolize the advertising business.



go back to previous page   return print site   print save & share


Sitemap | Legal Disclaimer